Dry skin can feel uncomfortable and distracting, especially during pregnancy when your body is going through so many changes.
Itchy skin can be frustrating, leaving you restless and uncomfortable at a time when you deserve relaxation.
Pregnancy can bring dark patches on your skin, especially around the face and abdomen. While common, these changes may catch you by surprise, but they often fade after delivery.
Hormonal shifts during pregnancy can lead to acne flare-ups, even if your skin has been clear in the past.
As your skin becomes more sensitive during pregnancy, you might notice it reacts more to products or environmental factors than it used to.
Skin eruptions like rashes or bumps can appear unexpectedly, often requiring extra care and soothing treatments.
Our skincare products will be addressing the skin changes women have during their pregnancy. Performance, appealing textures and formulas are central, making it easy for women to feel safe and fall in love with Daya during pre pregnancy, pregnancy and motherhood.
Aims to provide a mild cleansing experience, leaving the skin feeling refreshed without causing any irritation. It is a cream that can create a lather, enabling a gentle mechanical exfoliation process.
To add and maintain moisture, enhance barrier protection. It soothes the skin, and target skin variations related to pregnancy and sensitive skin. Designed in a cream formulation.
Add to enhance experience when paired with cream or used to performance alone. For extra moisture and with several benefits. Crafted in the form of liquid, a light or rich gel or oil, depending on which serum we launch first.
Specializes in safe and effective face care products, appealing to those looking for skincare solutions during pregnancy.
Offers dermatologically tested, frangrance-free products, ideal for sensitive skin.
Emphasizes efficacy with scientifically backed ingredients, attracting consumers who seek proven results.
Focuses on simplicity and avoiding unnecessary additives, appealing to clean beauty enthusiasts. Less is more for a pregnant woman as well as our planet. Made locally in Sweden.
ESSENCE OF MOTHERHOOD brings glow, nourishment and silkiness to face and body. With only two ingredients, a unique Shea Butter Ester and Jojoba Oil, our light weight oil skin hydrating formula for everywhere everyday use, summarizes the core of Daya Cosmetics. Performance, Safety and Holistic Sustanability in a bottle.
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The main ingredient in our Daya Cos. Multi Glow Serum is an ethically and sustainable sourced shea produced using only shea kernels fully traceable to Swedish AAK´s Kolo Nafaso program in West Africa.
Specializes in safe and effective face care products, appealing to those looking for skincare solutions during pregnancy.
Offers dermatologically tested, frangrance-free products, ideal for sensitive skin.
Emphasizes efficacy with scientifically backed ingredients, attracting consumers who seek proven results.
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Focuses on simplicity and avoiding unnecessary additives, appealing to clean beauty enthusiasts. Less is more for a pregnant woman as well as our planet. Made locally in Sweden.
ESSENCE OF MOTHERHOOD brings glow, nourishment and silkiness to face and body. With only two ingredients, a unique Shea Butter Ester and Jojoba Oil, our light weight oil skin hydrating formula for everywhere everyday use, summarizes the core of Daya Cosmetics. Performance, Safety and Holistic Sustanability in a bottle.
The main ingredient in Daya Cos. Multi Glow Serum is an ethically and sustainable sourced shea produced using only shea kernels fully traceable to Swedish AAK´s Kolo Nafaso program in West Africa.
We always prioritise safety, performance, and holistic sustainability.
Safety is our top priority, backed by science and in line with regulations. In a world full of information, a pregnant woman can trust our products, knowing she’s choosing safety above all else.
Performance follows closely. We focus on efficiecy, functionality, and sensory appeal, ensuring each product surpasses expectations in use and experience.
Lastly, holistic sustainability goes beyond packaging. It involves thoughtful decisions that consider all angles, choosing the most sustainable options for a long-term impact with future generations in mind.
Jenny Lundkvist, Daya Ventures.
Malin Frithiofsson, Daya Ventures.
Jenny-Ann Höij, Founder.
“We create beauty in harmony with motherhood, backed by science.”
The story of Daya Cosmetics begins when Malin Fritiofsson, Jenny Lundkvist, and Jennifer Grönqvist founded Daya Ventures, a global femtech venture studio. DAYA is creating and accelerating high impact startups within women’s health, with a mission to improve the lives of women through the creation and responsible use of technology. DAYA leads the fem-tech revolution, advancing women’s health globally through innovative and inclusive technology.
When Malin and Jenny digged into everything that was missing regarding female health, they discovered that one of the missing pieces was a skincare brand dedicated to addressing the specific needs of a pregnant woman's facial skincare. They then started to do extensive research on everything to be found regarding skincare and pregnancy. After that they gathered the ideal founding team with expertise in chemistry and product development, technology, beauty science and skincare.
Our core values are:
Safety - Performance - Sustainability
We think that when you become pregnant or are trying to get pregnant, you want products that are safe to use for you and your baby. The skin is our largest organ. You would also want products that get you the results you want, when your skin is facing new challenges due to the hormonal changes you are going through during a pregnancy. Such as acne, pigmentations, dryness, reactive skin and itchiness.
We also believe that as mothers to be, we care about the world that our children will grow up in. Therefore we think about every choice we make with the holistic standpoint of view on sustainability. From the origin of ingredients we use, where they are produced, what carbon print they leave and what social impact they have. With our hearts in science and technology we created products for women, by women, tailored for pregnant and sensitive facial skincare. We have a minimalistic approach, that means we put nothing into our products that is not motivated to be there.
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